AI is the new buzzword at China’s biggest video gaming trade show

Aug 5, 2025

Chinese video gaming companies are doubling down on artificial intelligence to enhance their titles and explore new growth opportunities, driven by rapid advances in AI models, according to executives at ChinaJoy – the country’s largest annual digital entertainment expo. The four-day event in Shanghai drew a surge of AI companies eager to forge or deepen partnerships with local studios focused on adopting AI-driven technologies. Huawei Technologies, the Shenzhen-based telecommunications...

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