Alibaba unites online shopping, travel booking under new loyalty scheme

Aug 5, 2025

Alibaba Group Holding is set to launch a new membership programme spanning a range of services from an online marketplace to food delivery and travel booking, according to Chinese media reports and a person with knowledge of the matter, as the tech giant strives to recapture its leading position in China’s competitive e-commerce market. Alibaba’s e-commerce group, led by Jiang Fan, will provide members of Taobao – China’s largest online marketplace – with subsidised access to various other...

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