Alibaba’s Qwen ramps up AI app race with Spring Festival giveaway blitz

Feb 2, 2026

Alibaba Group Holding has joined rivals including Tencent Holdings and Baidu in rolling out Spring Festival red-packet giveaways to drive mass-market adoption of its artificial intelligence apps, committing 3 billion yuan (US$432 million) to spur spending across its ecosystem as it seeks to extend its edge in foundational models to consumer-facing products. The Hangzhou-based e-commerce and AI giant said on Monday that its AI app Qwen would anchor a Spring Festival campaign across its flagship...

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