Amazon to pay US$2.5 billion for allegedly duping millions to get Prime

Sep 25, 2025

Amazon.com will pay US$2.5 billion in fines and reimbursements to Prime subscribers to settle the US Federal Trade Commission’s allegations that it deceived its customers to generate subscriptions, the FTC said on Thursday. While a win for consumers and the FTC, the settlement is relatively painless for Amazon: the company takes in around US$2.5 billion in sales every 33 hours. Shares of Amazon were nearly unchanged after the news. Around 35 million Prime customers will be eligible for payout...

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