Apple, Google strike Gemini deal for revamped Siri in major win for Alphabet

Jan 13, 2026

Apple will use Google’s Gemini models for its revamped ‍Siri coming later this year under a multi-year deal that deepens the tech giants’ alliance in the artificial intelligence era and bolsters Alphabet’s position in the race against OpenAI. The deal announced Monday marks a major vote of confidence for Google. Its technology already drives much of Samsung’s “Galaxy AI”, but the Siri deal ⁠unlocks a large market with Apple’s installed base of more than two billion active devices. “After careful...

Frontal Report

Frontal Report is an emerging leader in all forms of media. We aim to be the leading news brand for readers around the world.