Apple reduces App Store commissions in China in move applauded by Tencent, NetEase

Mar 13, 2026

Apple announced a reduction in the App Store commissions it charges developers in China ahead of the annual World Consumer Rights Day, drawing approval from the country’s biggest gaming companies Tencent Holdings and NetEase. The US tech company said it would reduce the commission for standard in-app purchases and paid app transactions on iPhone and iPad to 25 per cent, from the current 30 per cent, according to a statement on its website on Thursday. Meanwhile, the commission rate for...

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