Apple plans to hold its big fall product launch on September 9, when the company is expected to introduce an iPhone 17 line-up that includes a new skinnier version of its signature device. The event will begin at 10am and stream online, continuing a strategy of virtual launches that began in the Covid era. The tagline for the event is “awe dropping”, according to an invitation posted online and sent to media. The focus of the event will be the company’s new smartphones, including an updated base...