Apple’s China iPhone sales face headwinds in second half: Counterpoint

Jul 3, 2025

Demand for Apple’s iPhone in mainland China is expected to encounter headwinds in the second half of 2025, after sales of the device received a strong boost in recent months on the back of promotions in the world’s biggest smartphone market. In the second half, “iPhone sales in China will stumble amid weak consumer spending and an ageing iPhone 16 cycle, while tepid iPhone 17 upgrades won’t spark demand”, Counterpoint Research senior analyst Ivan Lam said on Thursday. He added that efforts by...

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