Chinese AR glasses maker Rokid is going global with Alibaba partnership

Jun 7, 2025

Rokid, a Chinese maker of augmented reality (AR) glasses, is set to launch its latest AR Spatial eyewear globally through Alibaba Group Holding’s AliExpress e-commerce platform, as the company pushes into overseas markets amid rising competition in the industry. The Hangzhou-based company will debut the glasses overseas on June 16 during the AliExpress 618 summer sale period this month, leveraging the e-commerce giant’s “BigSave” programme to offer a nearly US$100 discount, bringing the cost...

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