Chinese drone giant DJI launches its first entry in the 360-degree camera market

Aug 1, 2025

DJI, the world’s biggest maker of consumer drones, this week introduced the company’s latest flagship 8K panoramic video camera, the Osmo 360 – its first entry in the 360-degree imaging market. Shenzhen-based DJI’s latest camera, which was on the hot search list of the Chinese social media platform Weibo as of Friday, marks the firm’s major push into the broader photography market, where it competes against vendors like omnidirectional camera specialist Insta360. “The launch of the Osmo 360 is a...

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