Chinese esports giant NIP sets global targets with Abu Dhabi expansion

May 18, 2025

As Chinese esports giant NIP Group plans to establish a global headquarters in the Middle East, co-founder Hicham Chahine is considering how to capitalise on opportunities in vastly different video gaming markets. “The West is very accustomed to PCs, consoles,” Chahine said in an interview on May 14. “In China, gaming is a mobile phenomenon, led by companies like Tencent and NetEase.” For Chahine, the existence of super apps such as WeChat, owned by video gaming behemoth Tencent Holdings, means...

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