Fear of missing out: why Asia-Pacific firms pour money into AI despite scant returns

Jun 2, 2026

Enterprises across the Asia-Pacific region are investing heavily in artificial intelligence with limited evaluation of its effectiveness, driven largely by fears of being left behind, according to a survey released on Tuesday. Some 37 per cent of organisations in the region admitted to investing aggressively in AI with little assessment of outcomes – nearly double the global average of 20 per cent – according to the report by market consultancy International Data Corporation, commissioned by...

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