Humanoids go mainstream as China’s robotics champions appear at CCTV spectacle

Feb 15, 2026

China’s leading humanoid robotics companies dominated the opening of this year’s Spring Festival Gala, the annual variety spectacle staged by state broadcaster CCTV that offers a rare nationwide marketing platform akin to the US Super Bowl, highlighting the central role of the industry in Beijing’s industrial policy. Four robotics firms – Hangzhou-based Unitree, Wuxi-based Magiclab, Beijing-based Galbot and Noetix – had announced partnerships with this year’s gala in deals said to be valued at...

Frontal Report

Frontal Report is an emerging leader in all forms of media. We aim to be the leading news brand for readers around the world.